4 symptoms that your eCommerce must migrate to headless

Iñaki BarturenJuly 06, 2021

Headless CMS is an excellent alternative for eCommerce stores looking to scale and deliver a better experience, customizing and providing greater efficiency in the site's loading and the entire purchase process. But if your platform is a technology "from the past" ... What are the symptoms showing that it is necessary (and imperative) to make it evolve?


1. The market dynamics and demands

With a change in consumption habits accelerated by confinement during 2020, we have seen how electronic commerce has positioned itself as the main alternative among buyers.

Travel restrictions, the low cost of shipments, and the growing offer of products and services resulted in, during 2020, Colombia experiencing a 53% increase in online transactions.

Even though this increase continued to be below the average for Latin America - which recorded 66% growth in online transactions - this did not happen because of a small intent, but because one of the first influencing factors is the emerging inclusion of the population into credit and banking. In fact, one of the main electronic market lines experiencing a rise were the Fintechs, which came to respond to the demand for financial services by the population who does not meet the minimum credit score required by conventional banks.

Although it was more than interesting growth, not all eCommerce made progress at the same rate. During 2020 many shopping sites and applications were affected by high influxes, especially during events with large discounts where the sites collapsed, stock was broken, inventories did not manage to reflect the actual status and therefore, the customers left the online stores - with good reason - in an act as simple as opening the competitor's site in a new tab.

2. Excessive loading times

For every second of delay in loading a site, there is up to 7% loss of visitors, and even 40% give up entering when the loading time takes 3 or more seconds. If we consider that about 96% of the population accessing the Internet in Colombia does so from a mobile device, we must keep in mind the loading times: display, viewing, and latency in a condition where the bandwidth is not fixed or stable.

Therefore, headless comes to give a break to those excessive loading times...


We understand the paradigm shift. We separate the head from the body, and that also means alleviating the work of editors and content creators.

Headless CMS refers to a CMS that decouples the head in HTML from the body. This management approach separates the presentation layer from the published content, improving the creation experience without impacting or depending on the adaptation of the structural development.

To achieve efficiency in separating the head from the body, Headless CMS manages content via autonomous systems that respond to calls in a specific way via APIs.

This shift in managing content provides endless possibilities to deploy. Thanks to the diversity of specialized API developments, we can make calls from the front-end without going through our servers or load databases, considerably reducing loading times.

This flexibility of tools allows for better portability of the content, which positively impacts the reduction of deployment times and allows for constant improvements.

Headless CMS allows you to accelerate innovation in the search to provide a high-level service without overloading the infrastructure and maintaining efficiency in load times.

3. Extensive update sprints

CMSs ease and optimize the operational part of your sites' content development and provide additional features using third-party plugins and resources. The most popular (and traditional) one is WordPress, the CMS used by almost 40% of the sites on the web.

In a conventional website that already takes time for development and updates - usually with WordPress as a CMS - modification times are long and delicate, where we must necessarily adjust to what the platform allows us over what we would like to offer.

Thus, what was once the solution to improve the efficiency of web development, today is emerging as a limitation to the inclusion of new tools since they extend loading times of the sites -which creates a penalty in the viewing and organic positioning in search engines- and in turn, conditions the use by having dependencies on specific frameworks.

4. A new "form" of eCommerce is required

In eCommerce, the trend towards Omnichannel has created a change in consumption where specialists-representatives of a single product are no longer required. Customers are increasingly looking to make the most diverse purchases on the same platform: they seek communication and solutions from any point, be it physical or digital. Everything is part of the same.

This cannot be indifferent to us and, in fact, shows us how to begin to mature our developments. This omnichannel approach will require us to diversify products, improve communication channels, demand greater dynamism from the sales platform, and, above all, more agile management of the supply chain; this implies preparing the sites and applications under a paradigm proven for rapid changes and stable services.

With this scenario in mind, we need to visualize a headless Open-Source eCommerce, where flexibility and customization will be critical to differentiate from the competition. But this also entails the need for more detailed analysis in the search to achieve the greatest compatibility between the various linked components.

In this context, Reign will be your best partner in the adventure of innovation. Get ready for the next level and achieve your goals!