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Boost your content teams with Contentful

Felipe SilbersteinJanuary 12, 2022

Contentful, an intelligent CMS, is the kind of technology that adds intangible values when you implement it. For example, it accelerates to such a level the ability to launch new projects that it seems that content teams gain superpowers.

All its functionalities communicate with your platform through API calls from its API-First philosophy; a protocol known for the reduction of complexity, security, and efficiency in the transfer of information, helping the content to arrive just in time to people's screens, starting the digital experience in the best way.

Boost your content teams with Contentful
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Relevance of a Headless CMS in new projects creation

A headless CMS such as Contentful redefines how to create new projects because it goes beyond just a logistical hub for your content; the headless or decoupled approach allows you to overcome the bottlenecks between design and development.

When you work with a decoupled approach, the frontend continues to operate alongside your internal systems, but you are relieved of all the burden related to internal dependencies. This is because all client-side integrations communicate with your systems via APIs but do not use your resources or servers, as they are cloud-based services.

Contentful allows you to manage your content autonomously, that is, either you or an entire content team can create, test, and launch new entries without relying on the development team. And this is only possible with the flexibility of working with a headless CMS.

As for the backend, you reduce the complexity of your architecture since the frontend functionalities have their resources and only need to communicate with your system. In addition, your development team will have more time available, and your platform will increase its performance by being lighter.

Managing content is key in brand projection

How do you distinguish a good CMS from a bad one? Many of the companies we receive come from a series of frustrations, e.g., having incorporated a CMS that claimed to include a headless functionality but still kept the head tied to the body (dependency between frontend and backend). Or also, those that incorporated highly functional technology with different types of content but with a heavy learning curve to use it discouraged teams and impacted their ability to create new projects.

The difference with Contentful is that this cloud-based software allows you to have all types of content in the same workspace, ready to be used in a new entry and without even touching any other elements of your system. Plus, its user-friendly interface makes it easy for design, marketing, and content teams to adopt. Minimal touch helps shorten the transition and quickly get new projects into production.

Moreover, Contentful helps you structure content in types, which helps teams reuse the necessary components repeatedly, without limits. A new entry is no longer a complete page with its code but is built in a modular way, overcoming the creation stiffness that monolithic systems impose.

So, the answer to the initial question about what makes a good CMS is that it should be a standalone, user-friendly software with the power to go where you need it to go. Content teams will quickly create and put new posts, products, and projects into production.

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Being API-First is a future guarantee for brands

Contentful is more than a content management system; it is a platform that lets you orchestrate experiences and deliver your content to any digital touchpoint, even those devices with a low-speed connection. The two core reasons that enable you to deploy this ubiquity are CDA and CDN:

  • CDA is the acronym for Content Delivery API. Its function is to distribute your types of content to the device that requires it. And being API calls, it doesn't matter if the request is from a desktop browser or a mobile device.
  • On the other hand, CDN is the acronym for Content Delivery Network, which is not a Contentful API, but rather the network on which the CDA relies to distribute content. A CDN allows you to receive content from the nearest node through a global network of nodes, regardless of the region where you are, avoiding traveling thousands of miles searching for a traditional server.
    • These two reasons are the ones that explain -in an introductory way- the scope of Contentful. But, what is clear, it's that this software is based on 5 different APIs, and each one should meet the needs of brands and their teams. But in this case, we focus on these two to make a point; when content arrives at the right time, the whole experience is enhanced.

      Lastly, the brand's scalability is assured by having an architecture based on cloud-based services that communicate via API. Since Contentful, like other cloud-based software, has automatic elasticity in allocated resources, it ensures service continuity in the face of uncertainty.

      Reign has been a Contentful Gold Partner for a long time because, besides what we have mentioned, this headless CMS provides brands with better data governance. It allows a clear distribution of permissions and functions according to the role, making the attributions of content teams transparent and helping companies to distribute workflows better. These are the reasons that motivate us to continue using and recommending this CMS.

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