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Composable Commerce empowers branding decisions

Felipe SilbersteinSeptember 05, 2022

ElasticPath conducted a study that found that 95% of e-Commerce professionals believe Composable Commerce is the digital commerce approach that companies should adopt. In comparison, 71% agree that it’s a valuable technique for IT and sales teams.

We think the same since the advantages of the digital environment encourage those teams to align their goals and strengthen their branding decisions. This means we only need to start the journey towards a Composable architecture, taking these strategies to a Cloud ecosystem.

If you’re asking, why do I have to make a change? Well, MACH Alliance stated, “Cloud development is an approach to build and update applications in the blink of an eye while improving quality and reducing risks. It’s a way to create and run responsive, scalable, and fault-tolerant apps anywhere.” Thus, you boost the Composable architecture, which is important for coping with the ever-changing markets.

Composable Commerce empowers branding decisions
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How does a Composable platform lead to better branding decisions?

Even when it can be easily defined as open-source web architecture, we consider Composable an organic headless development strategy. This helps us produce large and complex commercial platforms from multiple interacting but autonomous and isolated modular components. Plus, it lets you capture a unique opportunity by having visibility at any digital channel and using top-notch technologies.

Having full control to develop customized platforms capable of scaling them to meet customer demand is the ultimate goal. APIs are fundamental to this development approach because, with them, we achieve efficient, cohesive, agile, and secure integrations on different components or applications of the e-Commerce platform.

According to Gartner, the organizations deploying this approach will outperform the competition by 80% when facing digital transformation. This makes sense since Composable architecture brings us some valuable advantages:

  • Intelligent infrastructure: employs software with technology to detect available resources (e.g., it can discover problems in hardware components and offer potential solutions). It also gives us predefined templates to update entire applications without needing to change each feature.
  • Scalability: as the platform is broken down into several components, each one is easier to scale.
  • It runs anywhere: Composable architecture can run the infrastructure on a virtual machine or a Cloud Native platform. It brings faster service delivery, agile upgrades, and greater resilience.
  • Computing resources and software included: it has seamless sets of infrastructure resources and a unified API letting us easily add and remove computing, structure, and storage resources.
    • Hence, we like to say that Composable Commerce is the evolution of e-Commerce. Thanks to it, we can implement a flexible Customer Centric strategy supported by a best-of-breed” suitable vendor. As Gartner explains: “Digital experiences are assembled as needed based on customer and touchpoint requirements utilizing the composable application approach.”

      Provide better personalized digital experiences

      Essentially, Composable Commerce is modular, so it can be seen as a puzzle, and we as the ones who solve it accordingly to what you’re looking for. And APIs integrate independently shopping cart, CRM, payment gateway, and product catalog without relying on just one vendor and the associated blockages (limitations, unnecessary costs, or performance issues). This approach gives us the freedom to assemble the application components to meet the needs of each business.

      As a technological partner, we invite you to join us and talk about modular solutions tailored to your needs and create unique commercial experiences on your digital platforms. All this is to customize them to strengthen your branding decisions and satisfy your customers with the best response times.

      Let’s not forget this approach’s flexibility in its architecture, allowing us to design an omnichannel customer journey of great quality, perfect for today’s consumers since they interact with you through every channel: social media, messaging apps, IoT devices, and more. They start right away with the shopping experience from places other than search, such as social media, content, or right within the e-Commerce platform.

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Shortens implementation times for new functionalities and unifies operations

Through modular architecture, we can add new functionalities as quickly as possible without disrupting the platform’s business functions or modifying existing components. Being ready for this future translate to success, as endorsed by Gartner predictions:

  • By 2023, companies that have adopted a Composable approach will outperform the competition with 80% faster deployment of new functionalities.
  • In 2024, 80% of Chief Information Officers (CIO) surveyed will name, among the top 5 reasons to accelerate business performance, Composable architecture as the responsible for modular business redesign.
    • This results in a technological ecosystem ready to adapt to changes and consumer demands, leading to a huge innovation potential. So, it’s easier to establish e-Commerce as a resilient platform that is evolving daily and is focused on the user experience.

      Allows to rethink customer acquisition strategies

      The modular approach helps us boost content marketing and marketing based on quality digital experiences, investing fewer resources in customer acquisition through paid advertisements. You can trust that process since different studies show that this type of advertising will be more efficient than its today’s performance. eBay and Facebook are excellent examples: the former overestimated 4,100% and the latter 4,000%.

      It doesn’t mean that paid ads don’t work, but it’s noteworthy that today’s consumers are influenced by the quality of their experiences. Composable Commerce has proven to be the ideal methodology to optimize experiences on any platform.

      At Reign, we conclude that the Composable platform’s flexibility, resilience, and agility empower your brand decisions by positioning it following your customer’s preferences. When your commercial and IT teams share common goals to adopt this architecture, all your operations are unified; thus, we can develop the world-class digital experiences you need.