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Contentful: Growth-proof scalability

Felipe SilbersteinAugust 26, 2021

Using Contentful allows for a better footing for the various dimensions involved in scaling on a corporate platform. It simplifies workflows by reducing duplicate content, allows for greater data control, better support, and security.

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Scalability: key in the strategy of a corporate site

In 2021, the growth and strengthening of online commerce globally evidenced the change in consumer behavior towards digital channels, a consequence of the first pandemic year in 2020.

When corporations decide to acquire new digital infrastructure either by migrating from an old one or as an essential part of their expansion strategy, they understand that even when a platform responds very well to the requirements of the present, if it is incapable of adjusting to the development of the business, will end up becoming a limitation, resulting in expenses and loss of sales.

Using headless CMS is a way to start early on the creation of new channels, products, and even payment methods for those seeking continued growth. The flexibility of developing API-driven platforms allows including global category microservices, improving the shopping experience and service integrity.

Questions to address scaling

There are some considerations which allow broadening the reflection of the state in which a platform is in, to grow together with the business. It is not only about more visitors to a site; technical aspects should also be considered, in addition to information management, security, and as an essential aspect: compatibility.

What kind of impact does an increase in traffic volume have?

The business may be stable for an extended period, but when the time comes when sales grow, and the brand becomes popular, how prepared are you to deal with increased traffic?

Holidays, massive events, new trends, and even the temporary unavailability of a competitor can increase the volume of requests, searches, and transactions. For a monolithic structure or a small server, this could result in slow loading times and even crashes with irreversible effects. With every delay second in loading, the conversion rate drops by more than 4%.

Is each element, channel, and product differentiated within the content?

Centralizing content in a single model is a common limitation of conventional (monolithic) CMS; its initial help to do the work progressively becomes a bulky, poorly differentiated model, which over time slows down growth.

Managing various models in a decoupled fashion allows for greater control of the elements involved in updates or new features using microservices, reducing errors and inclusion times.

How many technologies are used to manage your channels?

There are strategies such as multi-channel, where it is common to find the use of more than one CMS. Still, suppose the integration of additional content management systems was rather a response to demand than a part of a strategy. In that case, the long-term consequences can be costly to the extent that they begin losing compatibility with new developments.

Employing a CMS repository usually results in loss of information governance, content duplication, and the need for parallel teams to perform the same functions. Under these conditions, seeking to deploy the platform in a new market - for example, another country - can be a daunting task.

Answering these questions allows for greater clarity on the tasks, challenges, and impacts implied by scaling in various dimensions.

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Why use Contentful CMS for your platform

A platform should allow teams to deploy new content and include additional channels and products with the same previously used tools. The logic of reusing and, at the same time, maintaining element differentiation allows the platforms to evolve along with the business.

Using a headless strategy with Contentful CMS to manage the platform benefits both development teams and content publishers since it:

  • Provides freedom-of-choice of programming languages and high compatibility with API-linked microservices.
  • Facilitates content management through its content hub or API-managed repository, enabling the reuse of elements by developers, thus avoiding the creation of duplicates, to adapt them to various channels.
    • Contentful is a platform with its own infrastructure. Like other microservices such as shopping carts or search engines, when the traffic volume increases, so will the computing resources required to maintain service quality.

      Companies will also feel relief when doing away with some security factors since the platform's contact area will be considerably reduced to interactions via API, which will go through each microservice infrastructure and not their own.

      At Reign, we are Contentful Gold Partners because we believe businesses should grow with the peace of mind of being prepared for new challenges: that is the idea behind developing a highly flexible and future-proof platform.

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