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Create products much faster with JAMstack

Felipe SilbersteinNovember 18, 2021

Every time we launch a new JAMstack platform, we feel that we contribute one more grain to the digitalization of companies. Because we not only create a new space on the web, but we prepare brands to be ready for future changes.

Changing a paradigm is never easy, so when a brand has been working with a traditional website for years, it isn't simple to dimension the effects of collaborating decoupled, simplifying their operations through API integrations.

Create products much faster with JAMstack
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JAMstack's ecosystem powers your brand

In JAMstack, the architecture and services are managed by companies exclusively dedicated to it. You don't need to worry about maintaining servers, updates, or compatibility issues by language or frameworks. Nor do you need to worry about an increase in traffic or the services' response, sounds great, right?

All the above is because these modern solutions base their functions on cloud services or the cloud. Developers create tools that communicate only with internal systems via APIs.

This way, the infrastructure providers will be the ones to watch over the performance. If your brand needs to scale, the provider will automatically allocate what you need. This way, you and your team can focus on creating products and strategies, not maintaining infrastructure and servers.

What we think of a headless API-First approach

At Reign, our approach is headless, and for us, this is a proven methodology. Decoupling the backend from the frontend allows for an optimization of both, both as a matter of freeing the development and design teams to work on their own goals, as well as simplifying the systems and eliminating internal dependencies between them.

JAMstack-based platforms incorporate functionality and streamline content from the user perspective. These additional cloud-based services use API integration to communicate with the company's internal systems without installing any local dependencies.

We work from the idea that platforms have to respond to the real needs of companies, not just have a stack of tools in case one of them is needed. And JAMstack, from its API-First approach, allows you to unleash creativity to respond to virtually everything.

Decoupling your platform facilitates collaborative work

When we first showed a client what it meant to move to a platform like JAMstack, we were cautious about emphasizing that moving to new technologies always involves challenges. We were very careful to avoid inflating expectations. But in the end, it was really us who didn't let us raise ours.

Of course, it took some work to standardize every atom of the new platform design, but once all the content and internal systems were in place, creating the platform was a single journey. Through API integration, every function from the client-side was enabled to create a first-class shopping experience; search engines with suggestion systems, shopping cart, and payment systems. All in sync with the company's internal logistics.

While the development team was in charge of enabling each feature, the content team knew the difference between working with a headless content management system: they could think about product creation from an atomic approach and launch new products in a matter of hours instead of days.

The result was that people within the company could establish a workflow with short iterations, where the time from design to production was reduced to one-third. In parallel, the headless architecture allows sites to be considerably lighter and faster to load.

So, in addition to creating new products faster, their platform allowed them to deploy it with greater speed regardless of location or browsing device. The excitement went through us, and we understood the potential of working from modularity in a better way.

Getting to know the JAMstack community

Let us give you some context; during this 2021, a new version of the JAMstack Community Survey was conducted, a study that collected responses from more than 7000 people who use JAMstack in their respective productive spaces.

In the report, 8 out of 10 are people who work as developers, and of those 8, six work in frontend or full-stack. Why do we highlight this? Because it shows that the adoption of JAMstack is strongly related to the development of the digital experience.

A curious fact is that considering the sites they currently work on with JAMstack, their purpose is similar: personal blogs, B2B software, eCommerce creation, B2C software, and informative sites.

If we expand the data a little more, according to the report, the main industries that adopt JAMstack are marketing and education, followed in equal magnitude by financial services and advertising. In the end, a full spectrum of alternatives speaks of this methodology's flexibility to be applied in different fields.

At Reign, we take the headless approach very seriously; decoupling systems frees the team capabilities and, above all, allows us to create digital platforms tailored to companies. It simplifies systems and enables you to have the freedom to incorporate or remove any component if you need to adapt quickly to a consumer or market change. If you are interested in learning more, visit our blog, you will find a lot of valuable information.

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