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Get to know the Contentful content model

Felipe SilbersteinNovember 03, 2021

Contentful is a polyglot headless CMS that provides the content infrastructure to your platform. It directly benefits using a headless approach, as it decouples the frontend from the backend to manage your platform and its business functions.

But Contentful is much more than that, as it allows you to manage all the content on your platform and use it in virtually any digital channel that delivers the ability to visualize your assets, enhancing the brand's online experience.

get to know the contentful content model
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“Content Model”; a modern approach to the digital experience

Let's start by understanding what a content model is. It is created by defining the structure and relationships for each type of content your platform requires; content types represent a unit or set of units of the content you regularly use, like titles, texts, images, videos, etc.

By categorizing each platform element into content types and their relationships, teams can build their content model according to their development, design, and content needs. That's right, goodbye to the problem of restricting yourself to options, here it's all about creating your own model from the ground up.

When you define the specific rules that will structure each type of content, you get components that can be used virtually anywhere to deploy your specific content. So, if you modify aspects of any content type, the change will be automatically updated in all the particular content of that type.

At Reign, we love to educate our partners about the importance of having a content model; it is our approach. For this, we present the advantages of using an atomic design by defragmenting each aspect of the site and each element to its most basic unit (or atom), which will be the raw material for all subsequent development.

Enhance the digital experience with a content model

Internally, Contentful organizes content into spaces, allowing you to group all of a project's related resources, from content entries to multimedia resources to settings for localizing content in different languages. Externally, this modular approach you work with when using Contentful directly impacts people's digital experience, giving consistency and sophistication to each journey element. For content to be engaging, it must be lightweight, accessible, reusable, and always available.

  • Using Contentful, those who fulfill the role of a content manager in brands will be able to manage assets from a series of tools connected only via API.
  • This makes it possible to maintain a platform that is always up to date and future-proof. No matter if overnight behavioral changes occur again as it was from 2019 to 2020, thanks to the modular approach, you will be able to restructure all your assets in a simple way.

Shorter iterations and customization of content

When decoupling the frontend from the backend, the new way of iterating is the first thing you need to get used to. Teams can work in parallel, advancing both design, development, and content freely. Therefore, they will experience a reduction in the time it takes to iterate in order to launch new products.

Consider the following example (it can be in any order); while the development team enables a new digital channel on the platform or integrates a new search system, the design area can simultaneously define the positioning of content types. Thus, once the content team has the specific pieces ready, they can quickly assemble and deploy them on your platform without interrupting the first group in their work.

Another advantage of using a content model is that it allows you to make specific adjustments and experience their effects in a simple way, for example, with A/B tests to improve the home page, all under the premise of publishing and editing content autonomously, without affecting the platform; delivering quick responses to changes in your customers' trends.

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A content model increases the consistency of the digital experience

As we can see, having a content model helps reduce editing and design errors to practically zero. Whether people contact you from a mobile or a notebook, they will access the same quality of content. That is, regardless of the device and the point of contact, the digital experience will be homologous, unified

A common nightmare of every content manager happens when a brand has an inflexible platform, meaning the following issues:

  • Multiple digital channels that do not communicate with each other.
  • Each one is a different creation (something classic of a monolithic eCommerce).
    • Those problems put at risk the potential conversion of leads in those cases that access a poor channel, where the content is not displayed properly.

Better organic positioning for your platform

Although this point is better addressed in another article of our blog, we must emphasize that by structuring your content model, you will help people better navigate your site and allow other systems such as search engines to consume better (and understand more) the site.

To accomplish this, another Contentful tool is vital; the Content Delivery API (CDA). This is based on a CDN, which reduces latency in loading content, boosting your platform's search engine rankings.

At Reign, you will find the best assistance to build a modern, flexible and operationally excellent web platform for every type of business. We are Contentful Gold Partners because we trust this headless CMS, and they have recognized us as experts to implement it and get the maximum benefit in every platform.

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