Headless Commerce v/s Conventional Commerce

Iñaki BarturenJuly 02, 2021

Ecommerce is consolidating itself as the best alternative for commerce in the face of constant confinements, travel restrictions and mitigating policies of the COVID-19 pandemic. In this digital acceleration there is an opportunity that should not be missed; it is the opportunity to evolve towards a headless approach.

Headless Vs Traditional

Time of change

With an explosive increase in e-commerce: a 66% growth in Latin America and an exponential trend in the search for an omnichannel shopping experience - as offered by Amazon or MercadoLibre - companies and development teams were faced with constant pressure due to unknown behavior: greater attendance, demand and intelligence from customers.

Sales events without VAT or large discounts ended up becoming the day of *hope that nothing goes wrong*. This is because the high demand for servers, payment systems and logistics, chains are stressed, considering computer developments designed in a previous era (and already in the past) without a pandemic, without confinement and finally, without the massification of mobile devices as shopping connection points.

Once, the innovation was focused on centralizing the entire website deployment to improve efficiency in management and development, as it is in a WordPress-like CMS.

But the new became ties that prevent accelerating the inclusion of new tools, conditioned the frameworks and the loading times of the sites. Which has an impact on the visualization and organic positioning in search engines.

Improving the experience with a Headless Commerce

Headless commerce is the deployment of a headless CMS for the delivery, editing and publication of content via the front end, a place where thanks to the use of Javascript tools, we can link the presentation of various related microservices with the shopping cart, display of items and payment methods.


Connecting to microservices has countless advantages, and one of the most important is how providers strive to maintain high standards in everything related to security.

All the above without being strictly tied to the backend of the site, which will no longer have to adjust each integrated element to the operating structure. That "little detail" is the main flexibility and innovation attribute that a headless commerce provides us with.

Thus, the “headless” methodology is a way in which you can deliver a high-class shopping experience and simultaneously, expand flexibility in editing and continuous implementation of improvements, thanks to decoupling the content interface from the backend, allowing for a more agile development of the components.

Including microservices via the use of APIs will help you improve the experience in terms of security, since the development team of each of these integrations has already addressed compliance in terms of safeguards, encryption and everything included in PCI Compliance (Payment Credit Industry)

Platforms such as BigCommerce, Elastic Path or Commerce Layer ensure flexibility both in content management and in the deployment of global purchasing tools, as well as local payment gateways, something highly valued by consumers.

The only certainty is that everything changes

The current business scenario was not a voluntary decision, we know that. But if there is one thing we all understand, it is that things can change in a very short time.

It is for this same reason that eCommerce development must not only work but must be prepared for continuous evolution.

  • Modifying the architecture of the traditional web model takes a great deal of time and dedication to detail. Which leaves any eCommerce on the wrong path if it must modify its architecture (understood as part of its core or base) due to a change in consumption patterns.
  • A site cannot be down during peak sales; Entering this dynamic is the same as being marginalized in the market and experiencing “business monotony”.
    • Headless CMS manage content via autonomous systems that respond to calls in a specific way via APIs, which allows for independent deployments of new elements, without the need to take the site offline or completely restructure it.

      Better solutions to greater challenges

      Market trends vary according to the users that compose them. With greater access to information and use of platforms, today's digital consumers allow themselves to demand better service, product quality and shopping experience.

      • Along these lines, it is key to consider that Headless eCommerce stands out in its flexibility to customize the development of the user interface. Thanks to the fact that it is not restricted by templates or its conditional development as on WordPress, the front-end customization __can be done from scratch focused on the user side. __
      • Thus, given the demand for greater site availability and the display of its products, purchasing process and payment gateway, the use of headless will provide a better response time when distributing its content via API calls.
        • Finally, with Headless eCommerce you will have a better deployment on all types of devices… including the increasingly frequent appliances with a screen and internet connection - oh yes! - Overcoming connectivity barriers and facilitating the experience for your buyers.

          Times change and challenges loom. Are you ready to take the leap or ... do you prefer to continue with downtime?