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Is Composable Commerce just another architecture?

Felipe SilbersteinOctober 27, 2021

We like to be assertive at Reign, so we rarely start with a question when we talk about Composable Commerce. However, whether it is just another architecture is a recurrent inquiry when a brand approaches us already decided to evolve towards a modern platform and get away from solutions that became obsolete after a couple of years.

So, to begin with, the answer is no; Composable is not just another architecture. It does define a type of web architecture, but it is more of an organic development strategy. It allows brands to be present in any digital channel they like and through the technologies they find best, but always from a headless approach.

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A new strategy in digital transformation

Composable goes beyond language, framework, or specific servers. It is the freedom to customize your platform without extra features that no one occupies or forced installations to your dependencies. We also call it the (almost) natural evolution of eCommerce, but that's because we are passionate about it.

Based on a headless approach, Composable Commerce creates static sites where the frontend is decoupled from the backend, allowing the former to integrate functionalities that dynamize everything needed for a first-class digital experience without affecting the security and performance of the latter.

These integrations, called PBC's or Packaged Business Capabilities (check more here), are the basic pieces of a Composable Commerce. They allow creating, from the client-side, large digital architectures using a variety of autonomous software that work as modular blocks. As a principle, each block is cloud-based and communicates with different systems via APIs.

So, whether you need to integrate 1 or 10 services, the decision is yours, and if over time you identify the need to modify all the pieces, rest assured that you can do so with peace of mind.

JAMstack, MACH, Composable; the basis of it all is headless

You've probably already heard or read everything we've just told you, even in other articles of ours. For example, when we talked about the operational security of JAMstack and the virtues of this architecture in general.

You have also likely heard about headless or decoupled architectures that base their functionalities on third parties that connect through APIs, as promoted by the MACH Alliance.

All these trends in web development are based on the same principles and could even be considered all within the same ecosystem; static sites, headless approach, API integrations, and automatic scaling as demand increases (which benefits cost management within companies).

Now to do justice to the differentiating factors between these definitions, the first thing to say is that JAMstack is a web development methodology based on the principles mentioned above. Second, MACH Alliance is an association of service provider companies (SaaS) that collaborate to drive this type of solution among brands.

Finally, Composable Commerce is a digital development strategy that puts the business at the center and builds its platform from there. More than being a specific solution, it is a change in the way of thinking and creating digital platforms.

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Composable Commerce is the evolution of eCommerce.

We have already said it, and we repeat it, when it comes to digital transformation in global markets, Composable Commerce has been the evolution and answer to all the limitations that traditional monolithic platforms manifested with the digitization of commerce.

The change in people's behaviors and markets are increasingly accelerated, and brands know it, so they are always looking to keep pace and even have technologies that allow them to be prepared for the uncertainty. The idea of a modular architecture is used for this purpose, allowing adding specific and autonomous blocks to the functions of a site without hassle.

Thus, companies no longer need to depend on a single digital service provider and have the option of integrating as many as they want. This benefits the stability of your platform since you don't depend on a single server; each provider has its own, meaning the risk of failure is reduced to a minimum.

In a scenario in which the connectivity of people increases every day encouraged by public policies and technological development, brands necessarily have to think that tomorrow is with more visits, more devices, and more connections, so their sites must be able to respond. In fact, in Colombia, the goal is to reach 70% connectivity by 2022, that is, more than 36 million people with the ability to be online.

At Reign, we believe in the importance of having a platform that is completely based on modular blocks, so maintenance and modifications have no impact, meaning that your brand can integrate the change as part of its strategy, adapting to the times and providing a first-class experience.

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