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JAMstack: Distributed Persistent Rendering

Felipe SilbersteinAugust 17, 2021

Can we assume that you already know what JAMstack is? If you still do not know it, we will explain shortly and invite you to discover more about the trend that has become the new standard in web development for large companies.

JAMStack: Distributed Persistent Rendering
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JAMstack is a web development methodology based on static sites, which are previously built and loaded in the CDN's cache, which oversees content distribution from the closest connection point, adding security, capacity, and speed to your platforms, even for large companies with thousands and thousands of products or content pages.

When all is well, prepare for change

The best thing about JAMstack is that its promoters are constantly looking for ways to speed up the building times of a site. Let's have a glimpse at how Mathias Biilmann & Phil Hawksworth present DPR, a solution for large brands and platforms that handle hundreds of thousands of content pages without slowing down the loading time

Firstly, let's look at the context: one of our biggest challenges with technology is the speed of change. Companies must always be prepared for new deployments and continuous iterations when adding new features; the sophistication of the digital experience depends on the ability to respond, for example, to the shifts in consumption patterns experienced in the last year.

Let's imagine a growing well-performing business; an announcement communicates that a new clothing line will be integrating with thousands of products. The goal is to launch them as soon as possible.

Everyone will be celebrating this new launching, but you know the limits of the current monolithic platform; what do you do? That is why you must think ahead.

JAMstack is the solution both for that moment and for all success to come; static sites with high availability, fast loading, and adaptability to the channels you require. Business features included within API calls from world-class partners who have the web infrastructure to power up your site's search or payment system (for example).

And if you think that your company is a giant overcoming barriers, well, that's where DPR can make a huge difference.

The headless response to the challenges of e-commerce

The unprecedented and unexpected 2020 helped us demonstrate the importance of creating resilient platforms which allow for change when required, with improvements and adjustments that don't involve a burden for development teams and, above all, keep the site's light and fast.

Thus, large brands and corporations have chosen a headless platform for managing their content. This vital component in JAMstack has gained popularity thanks to the rapid deployment and adaptation to various sales channels, quickly expanding the content on the site.

Optimizing the site's loading impacts your sales success directly; did you know that after 5 seconds of loading, your site loses 4.2% of conversions for every additional second? This small-time challenge shows how complex (but essential) it is to build platforms for the future.

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DPR breaks the paradigm in the building of a site

Netlify presents us the Distributed Persistent Rendering (DPR). After shifting attention from site loading times to loading action (or build-time) itself, this idea came up. It allows development teams to defer content display; the essential elements of the site constitute the initial load, and all the rest of the URLs remain on stand-by, waiting to be requested by someone.

  • DPR is an agnostic approach in terms of development framework, and it is intended for sites that constantly create new content in constructing their applications. It seeks to develop new capabilities without affecting the simplicity of JAMstack.
  • All critical content is loaded in the initial build. To identify what that vital content is, you must think about the content that, on the one hand, must always be present and, on the other, tends not to change over time. Thus, the initial build is lighter, and you will not need to include those thousands of product pages that most likely will not be visited; but will still be on stand-by if required.
  • Content that is not considered critical is waiting to be requested by client-side queries. The content will be included in the platform when requested through an API, and from that moment on, it will always be available until a new load of the entire system.
    • That's how simple solutions for JAMstack are; enjoy the peace of mind of growing with your business and increasing your sites without affecting your platform.

      At Reign, we celebrate these new additions to the JAMstack methodology because we understand the constant challenges large companies must face, and we believe in deploying technological solutions to solve them. Learn more about JAMstack and headless, so you are always prepared.

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