JAMstack: enhanced security and operational excellence
JAMstack includes the best development practices by converting static sites into top-level platforms. It does all this without imposing technologies or conditioning you to specific frameworks or languages. In fact, JAMstack is not a specific stack; it is more of a methodology that standardizes best practices and incorporates a philosophy behind the development.
The usual website project was to create sites where each new page or content was programmed server-side to handle submissions to a database and generate a unique URL. Well, today, that is a thing of the past. Today, you get operational excellence by managing all features from the client-side, freeing you from restrictive installations and speeding up your content delivery.
2020 was more than a change of decade
2020 was an exceptional year in many ways, but one of the most important is how digital interaction by people changed. For our general well-being, we had to live confined for several periods (and perhaps some still remain), generating an almost complete migration to digital platforms to meet needs: consumption, employment, and even health. The change in digital behaviors, especially consumer behavior, is here to stay.
- On the one hand, the functional part is where we expect fast and friendly sites; otherwise, the conversion rate drops.
- Besides that, there is the ethical approach, where sustainability and environmentally friendly practices are valued; people demand more significant commitment and innovation from brands, which is why trust is now a key asset for companies.
So far in 2021, the United States is already reporting a 17.9% year-over-year growth in eCommerce consumption. In addition, the U.S. Department of Commerce estimates that 222.5 billion dollars have been consumed through eCommerce platforms during the second quarter of 2021. This is equivalent to a growth of 3.3% between quarters, meaning that consumers are using and demanding more from platforms, and brands are responding, a formula for a bright future in digital commerce.
The power of a static website to drive change
In the United States, the main online consumer segment is between 25 and 35 years, and mobile devices accounts for 71% of visits to retail platforms. If we bring this to our company, every second of loading time on our platform is vital. Even more so, considering that mobile devices do not always have high-speed connections.
A static website can be better prepared for innovation, especially if it takes advantage of the JAMstack architecture. Because in addition to decoupling the frontend from the backend -freeing you from stack restrictions- the innovation ecosystem associated with this type of development means that today we have the best feature providers to include in a platform.
You leave the idea of a single answer for all situations in the past and start thinking about specific solutions for each occasion, without falling into the classic dichotomies in web development. JAMstack is an architecture that does not restrict you in languages or frameworks, but rather develops a modular agnostic architecture.
This generates two immediate effects in addition to the site speed: first, it keeps it simple for the client and the server; everyone is happy. The second outcome is that it frees you from various fears typical of a classic website; cyber-attacks and downtime.
The design principles behind JAMstack
This architecture allows brands to create an eCommerce incorporating third-party functions that operate under a serverless architecture, that is, you will not need to condition your server or establish internal dependencies to integrate functions according to your needs. In addition, these services operate on demand, for example, by using AWS Lambda, allowing you to automatically scale if traffic increases. No mega event will take you by surprise.
However, it is important to understand that not every static site is automatically JAMstack, in fact, for a platform to be considered as using this architecture, it should meet at least the following characteristics.
- The eCommerce site must be developed following an API-First approach, so its internal and business operations should be based on third-party integrations (also called PBC), which communicate via API. And when we say API-First we mean API to the core; an example of this is the use of GraphQL for data management or a Content Delivery API (CDN) for content delivery.
- The companies - and their APIs - with which you partner, must be serverless, that is, they must have their own backend for the operation of the services they provide; leaving the servers and local installations in the past to include a new feature into your platform. Each provider will ensure the optimization, automatic scaling and maintenance of their services. Seen from the security aspect, your platform reduces its contact surface and access points to information, protecting you from DDoS attacks and downtime.
- Using a static site means that the content is housed in hundreds of HTML files (the "M" in JAMstack stands for Markup) distributed via CDN. This means that your site will be available even with low bandwidth, thanks to deferred loading of static content, obtaining a high response speed even with hundreds of thousands of pages of content.