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JAMstack increases your eCommerce security and performance

Felipe SilbersteinMarch 18, 2022

Many things are difficult to predict; an example is that no one would bet that static sites would be the best alternative for big brands a decade ago. Today, investment in these technologies is a trend, and an indicator of this is the $105 million raised by Netlify for JAMstack developments.

What makes static sites so special? With or without technicalities, knowing the answer will allow us to consider its performance and security benefits—factors that are very valuable today in an eCommerce project.

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Let’s talk about JAMstack

The initials JAM allude to the 3 elements that work as the core of this development strategy: Javascript, API, and Markup. However, it does not tie us to a specific technology, even if the JS language is part of the name. Instead, it invites us to reconsider a change in web development architecture.

JAMstack is a stack of technologies that operate under a setup that for many was disruptive at the time but whose results take the best out of modern dynamic websites and static pages. In this sense, it adopts the simplicity and efficiency that characterized static websites based on markup languages such as HTML without compromising the dynamism and flexibility of modern sites.

As a result, we can provide users with a better experience, performance, and security under this infrastructure. Basically, its operation is based on these two principles:

  • Pre-rendered: It creates and delivers static pages and front-end resources and presents them in milliseconds through a CDN (content delivery network). This lowers our costs, risks, and process complexity.
  • Decoupling: Here, our project no longer depends on a back-end or hosting, considerably strengthening security. The site is generated by HTML files based on specific services from a CDN that support the infrastructure and APIs that operate on the server-side, while dynamism is received from the JS library of our choice.

JAMstack and eCommerce security

There is a reason why many brands have reconsidered their development architecture. In 2021, companies in the industry found it necessary to dedicate a slightly more generous budget to hardening the security of their digital ecosystems. The cybercrime trend shifted toward data theft, ransomware, and fraud.

The recent attacks on the Tupperware giant, and the ransomware attack on X-Cart, made it clear that cybercrime has been keeping pace with new technology. That’s why we are forced to adjust to better-protected structures and systems. Is JAMstack the solution to these problems?

Because of the type of infrastructure and decoupling, our web along with JAMstack will deliver static pages and previously rendered resources. This behavior and disconnection between the back and the front make us much less vulnerable to any type of cyber-attack.

Briefly, if an attack is made on our front-end code, this would not mean a security breach on the back-end side since an API would be separating them. Also, JAMstack has developed in stack serverless environments, i.e., architectures where there is technically no server that can be hacked.

Last but not least, the cohesion that this architecture achieves with other specific services, such as Reblaze, further strengthens the cyber security of our site.

JAMstack increases your eCommerce security and performance

A sustainable and cutting-edge digital ecosystem with JAMstack

The COVID-19 pandemic has undoubtedly impacted users’ online shopping behavior. In fact, today, they are betting on a platform that offers them a better user experience, which is fast, comfortable, intuitive, and, above all, secure. Thus, JAMstack can have a positive impact on the following aspects of our eCommerce:

1. A fast website

Several studies indicate how fast a platform should load to provide an optimal experience. For example, according to Google, 53% of mobile users leave the page if it is not loaded in 3 seconds.

This is a point in JAM’s favor. With less reliance on a database or server, load times are much faster; also, the Front code is developed more cleanly, which favors the efficient rendering of each page.

On the other hand, the loading processes are simplified due to the impact of using a CDN to cache our website. This way, the browser is provided with all the information it needs almost instantaneously.

2. Better SEO positioning

One of the biggest advantages of this architecture is its SEO performance since all elements are processed and presented even before the DOM load**.**

An interesting benchmark between the SEO performance of JAMstack and WordPress showed JAM’s advantage regarding loading speed, security, and ease of code processing.

3. Scalable and sustainable eCommerce

It is easy to scale web apps through the modular architecture of JAMstack across the content distribution networks we use to store the files. In addition, the community of developers that revolves around JAM is growing, creating plugins and useful tools to simplify and scale our system in a fast and secure way.

Furthermore, maintenance is not difficult. For instance, by using services like those offered by Netifly, it is possible to connect the project to GitHub and deploy the version control of our code to the whole team.

Significant growth in digital consumption and advertising investment is expected from the trends and projections. Therefore, we need to prepare our digital ecosystem to give a better experience for our valued users.

At Reign, we partner with the best exponent of the JAMstack architecture and promote flexible platforms that scale with the business—allowing brands to achieve their business objectives while maintaining the best technological standards.

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