Learn how Contentful drives digital transformation

Felipe SilbersteinMarch 14, 2022

We have seen how digital transformation is changing the way we do things; people now prefer to use the internet to buy, request services, and much more. The paradigm has not only changed in the B2C environment but also in B2B.

Basically, it integrates digital technology into all business areas, changing how it operates and delivers value to customers. It is also about cultural change that needs organizations to constantly challenge the established order and experiment without fear of failure.

Learn how Contentful helps digital transformation

What is digital transformation?

Back in 2018, McKinsey was already warning companies about the need to overcome new digital challenges, and now it is more important than ever. The reality is that digitalization has become the key to the ongoing success of B2B companies.

B2B organizations that have successfully embraced digital transformation have seen a revenue growth five times that of their competitors. The reason is simple: 94% of B2B buyers use e-commerce. It is even expected that 75% of B2B transactions will be online in the next five years.

And if that wasn’t enough, the pandemic accelerated this trend and changed the landscape forever. McKinsey found that mobile ordering increased by 250% and that B2B companies that deliver the best digital experiences are twice as likely to be selected as top suppliers.

To make it clear, it is exclusively about adopting digital technologies and transforming the organizational culture to embrace change and innovation at all times. Otherwise, it could not be called digital transformation.

Challenges in the digital transformation process

Digital solutions pose new and unique challenges when it comes to implementing major changes in the organization, and the following are some of them:

  • Implementation is one of the first challenges an organization faces. In this case, companies must maintain clear communication and correctly establish priorities to succeed during the transformation.
  • Choosing the partners who will assist and drive your organization’s digital transformation is key. Selecting someone without business experience can be a problem, in the same way as selecting someone without strong digital skills.
  • Using KPIs to measure results through implementation and scaling is both a challenge and a success factor. Finally, digital transformation must be continuous in the quest to improve in this aspect.
Know how Contentful helps digital transformation

Contentful: benefits of working with a headless CMS

Contentful helps our digital teams to engage content and deliver new experiences faster. It allows us to launch new digital products, create new channels and enter new markets through a content platform that grows with our business.

But, what is a headless CMS like Contentful, and how does it benefits us?

Let’s look at the traditional content management system (CMS) to understand this clearly. Traditional CMSs have been around since the early days of web development, where platforms were designed to store and show content elements such as text, images, and video on a website.

The challenge is that everything is in the same box: content, HTML, and CSS codes, integrations, etc. Consequently, it is much more difficult to reuse the content because of the relationships and dependencies with the rest of the systems.

However, digital platforms have evolved, and we now need to display content in many places. Therefore, we require more flexible solutions that involve desktop websites, mobile websites, applications, conversational interfaces, and more. It is impossible to use the same content on different digital platforms with the traditional CMS.

A headless CMS is a backend content management system where the content repository is separated from the presentation layer. The content is delivered through APIs so that it can be viewed seamlessly on multiple devices.

This leads to three main benefits:

Facilitates simultaneous collaboration

Contentful allows us to replace the slow approach of the waterfall model, which usually ends in bottlenecks as it is not a methodology designed for the high amount of content demanded by modern e-commerce.

The agile framework that Contentful provides lets teams work in parallel without slowing down each other’s production lines. But it is not about isolating the teams, but quite the opposite by developing a synergistic workflow where all parties understand the experience they are looking to make when creating, publishing, and managing the platform. Some call it “Content Experience Operation.”

This is a new way of doing things that results in close-knit workgroups that move fast enough to produce quality on a large scale. Let’s remember that having the right talent is crucial for digital transformation, and this approach to work makes the task easier.

Unify data

A headless CMS eliminates the need to duplicate and modify content independently on different platforms. All the organization’s content is unified in a single centralized hub, facilitating editing. For example, the content’s modification on one site will make the same modification on the other sites found.

Unification improves consistency and helps publishers to update content across all channels nimbly.

It makes the content highly accessible and reusable

Content stored in a headless architecture has no format, so a specific frontend system does not limit its final presentation. Because the content is accessible from any digital platform, we can take full advantage of the resources allocated to content creation.

At Reign, we know the benefits of using Contentful in developing organizational culture. That is why we are Contentful Gold Partners, and we implement this technology for the biggest challenges of digital transformation.

Follow us