The “post-pandemic” e-Commerce and the modular proposals
Before 2020, e-Commerce was already showing an upward trend. But it’s widely agreed that 2020 was the turning point for online shopping. For months it was considered the top choice to buy products that, until then, were purchased just in-stores.
Composable commerce, faced with the crisis, was the best option for brands that wanted resilient platforms capable of adapting to sudden changes without disrupting their business operations.
How e-Commerce establishes and spread in the region
E-Commerce picked up traction like never before after the health emergency was declared. Due to movement restrictions, online shopping has become an essential activity in people’s lives.
Whether it was tech, food, or clothing, most sectors were forced to consolidate their digital visibility, optimizing, or even renovating their e-Commerce platforms to meet new demands and expectations.
Emarketer research estimates that e-Commerce will keep expanding but more slowly than in 2020, with an average growth of 12.2% globally. If we consider only the region's figures, we can see that in 2020 people in the United States spent $792 billion on online shopping. As for Chile, and considering proportional differences, sales surpassed $9 billion in revenues over the same time frame.
In Chile, 2021, a study found that 63% of people surveyed were already doing most of their shopping online, and by 2022 was expected to increase by 11%, reaching 13 million people by 2025. Making that country one with the highest potential in online sales in the region, just below Brazil and Mexico.
Thus, this brings to mind the challenges companies must face as they strive to turn all these projections into reality.
Current e-Commerce challenges
During this crisis, one of the main challenges brands confronted was the disruption of global supply chains, a time when most trade routes and good flows were changed. As a result, brands also adapted to ensure a key factor in service quality: speed.
People buy products when they fulfill their expectations, which entails that they also must fit their schedule. It’s a big work and effort to give the product directly to your hands after the purchase-click since brands must deal with a series of operations and logistics, whether in-store pickup or home delivery.
Nowadays, there’s the challenge of unifying operations through channels, currencies, taxes, and different legislation for brands that have changed markets and are planning to expand worldwide. It seems arduous but can be easily addressed thanks to modular solutions and headless technology.
So, it means users' different shopping interfaces can be run coordinately and autonomously while safeguarding experience customization and keeping services and commercial operations secure.
If you give an excellent service, you’ll get the customers’ trust. Thus, your payment platforms have to be stable, and you must plan and manage the physical storage capacity of products and their organization.
Composable Commerce: a rich experience
After weighing the challenges at a time when e-commerce digitalization is thriving, and the use of technologies is increasing, we have come to think of Composable Commerce as the next step in optimizing online sales.
Several traditional e-Commerce platforms were hindered by the burst of demand, and overall, by how complex digital interaction turned: user experience, interface performance, functionalities, and unnoticeable operations.
That’s why Composable Commerce holds advantages for brands looking to consolidate with future-proof technology.
- Composable solutions are modular, i.e., brands can design customized platforms by adding just functionalities and services based on their strategy. In addition, it means brands can modify their platform as they wish without needing vendors or depending on an exclusive agreement.
- Implementing an omnichannel strategy is at hand; the main focus of planning is people’s experiences. This smooths creating more lasting relationships between brands and their customers by having devoted and personalized attention to the people and the surroundings.
- It’s a digital architecture designed for the new ways of interacting on the web; mobile devices, Smart accessories, augmented reality, and even devices with screen-less interfaces such as voice assistants. All of them are compatible with this type of platform since their interaction is based on API calls, making communication between systems more accessible.
Composable Commerce guarantees brands the potential to develop unique user experiences while still being flexible enough to adapt to unforeseen situations, such as 2020.
If you are looking for technology to stand out among your sector’s big performers, we have the best partners in the industry to help you. At Reign, we specialize in creating modular platforms to empower brands to achieve their goals no matter how big the challenge.