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What are microservices? 3 reasons to use them

Felipe SilbersteinNovember 23, 2021

Microservices today are a cross-cutting technology in the digital world; even before the pandemic, they were already considered indispensable for companies' future, and today they have become more important than ever. They make it possible to develop top-level platforms by incorporating a series of autonomous software whose owners tend to be external companies specializing in their products.

Imagine the efficiency of taking just what you need and incorporating it where it belongs to sophisticate your site -like a new payment system for your eCommerce- turns this approach into the philosophy of the best and most modern digital platforms. Of course, if you have experts in the field like Reign.

What are microservices? 3 reasons to use them
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Using microservices increases the personalization of the digital experience

All the integrated functionalities allow the development of complex platforms with the ability to serve millions of people from any device and channel. In this case, we refer to an omnichannel platform model, which uses microservices to deliver a consistent experience, independent of the digital touchpoint that people choose.

According to a report by Zendesk, the digital experience has become imperative for brands. It points out that 75% of respondents are willing to spend additional money on brands that offer a good shopping experience. Living friendly and enriching digital experiences today is a trend in the markets; people expect to identify with brands in emotions and values.

Companies globally recognize this and have embraced the importance of digital experience in their strategies. Of those who responded to the Zendesk study and were also in charge of customer experience (CX) in their respective jobs, 3 out of 5 stated that CX was prioritized in their companies in the last year.

In creating a digital experience, each stage is planned to deliver valuable information and generate the expected emotions. So building a CX is key to the sustainability of a brand. To achieve this, it is best to have flexible technologies such as microservices, for example, for user authentication or to manage the platform's content.

The decoupled approach improves the quality of your internal systems

A microservices' architecture allows greater freedom in the creation of touchpoints with people, especially if it uses a headless approach, which is a fundamental requirement when talking about a platform based on microservices; decoupling the frontend from the internal systems, protecting the latter from all the necessary integrations from the client-side.

By decoupling frontend and backend individually, you allow design and development teams to work autonomously; that is, you eliminate bottlenecks in launching new products. The critical point is the API integrations to respond to what is needed, simplify communication within your system, and improve information flows.

Each microservice has its web infrastructure, so it's up to the providers to manage the elasticity of computing resources. Usually, they are programmed to scale as demand on your site increases, leaving behind service drops due to an abrupt rise in traffic or automatically overloading the server you share.

In short, they are autonomous software in resources and dependencies, so your backend is not conditioned or affected by these integrations, eliminating the negative impact that has the excess of time in the load when the servers are demanded.

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Microservices architecture gives you the freedom to build

When linked through APIs, Microservices allow them to be highly compatible since frameworks or specific languages do not limit them. In this way, your company stops worrying about creating architecture and maintaining servers and can focus entirely on developing its digital strategy.

The idea of working with microservices can be understood as a destructuring of rigid platforms. Each aspect, function, or service that previously depended on the codebase came to be understood as small assemblable blocks, and from there, the teams can select the technologies that best suit each job.

Another benefit is the freedom to reuse these components, allowing companies to test prototypes quickly without affecting the platform's integrity.

At Reign, we believe that a microservices' architecture is a foundation for any long-term strategy. Decentralizing the need for IT resources allows brands to focus on their business and not the architecture, increasing the quality of their service. And at the same time have the best technology components to adapt in case the market changes again.

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