What does it mean for B2B company a technology partner?

Iñaki BarturenSeptember 22, 2022

Nowadays, companies no longer wonder whether or not to digitalize their entire operations or just part of them, but rather how and where. While some have the expertise and a skilled team to carry out their transformation processes, there are also those who are looking for digital solutions specialists to help them achieve their goals, such as B2B platforms.

Since having the right technology partner alongside you is fundamental, we would like to share the must-have features that will help you find the one.

What does it mean for B2B company a technology partner?

What defines an expert technology partner?

The digital solutions ecosystem is constantly growing. As companies pursue new ways to develop their digital presence, new services emerge to meet their needs. That’s why investment in IT has become almost a new trend.

So, what can you expect from a technology partner?

They must be the best performers at what they do, even though being an expert is not enough because the real discriminating factor is empathy. Maybe it doesn’t look complicated, but as large corporations know, working together will be purposeless if there is no mutual understanding.

In long-term relationships, sharing values sets the bar; it’s the basis for working towards the same goal. And the only way to know how much both parties have in common is to be open and straightforward: errors of omission can dramatically drop when communicating without beating around the bushes.

Another must for a technology partner is keeping the user at the center of the strategy. But not by following a brand’s demand, but because an expert in technological solutions sees and knows that the digital experience is today’s key player.

Most importantly: everything turns out better when brands understand each other. So, handling expectations is an essential skill that a partner must master, but they can’t lose sight of the goals.

Moreover, organizational maturity is needed when building a world-class digital experience. It gives a more in-depth understanding of the user and more insight into the journey the platform offers.

The case of B2B platforms

B2B platforms expansion proved to be by far one of the most successful responses to keep things running during the pandemic. They proved to help brands meet their customers’ needs through different channels, better track operations in real-time, and improve relationships.

As a matter of fact, McKinsey stated that what B2B clients mainly look for is:

  • Guaranteed performance implies meeting regular conditions, traffic peaks, and holidays or sales days.
  • To know product availability online by keeping an updated inventory in real-time.
  • Channel-independent purchasing capability. It translates as the unified use of multiple channels, e.g., by employing omnichannel.
  • Consistent experience across shopping channels.
  • Customer service in real-time and active 24/7.
    • But it’s not just about the software. A B2B platform is a scenario where several businesses operate and establish productive relationships pursuing their own goals. It means that different intentions and ways of working and communicating are at stake.

What does it mean for B2B company a technology partner?

Yes, it’s cutting-edge technology, but also about teams

New information technologies are developed to be more sophisticated and to provide scalable solutions. That’s why all types of brands can now access these services. However, these software components don’t represent the entire success of the digital transformation.

Companies already realize that becoming digital involves a series of factors. It’s more than data and software components; it’s also about team relationships, upgrading capabilities, and novel ways of creating strategies. All in all, new technology entails updating organizational software too.

Hence, support for learning and adopting new solutions is a factor that sets companies apart. At Reign, we stand out for always seeking to empower teams in change management, guiding them at all times so that they naturalize new integrations as part of their usual day-to-day operations.

To achieve this, we have the advantage of using modular technology, notable for being agnostic in programming languages and frameworks. With it, integrations communicate via APIs, so there are no issues regarding which technology stack to use, and teams can keep working as always.

A track record of success and vision

Every single project is unique to us, a challenge of its own since each brand has its history and has grown from it. Because of this, one of the best ways to assess your potential technology partner is to ask them about their success cases and what was their long-term vision for them.

The success cases will show you how complex the challenges they overcame, how familiar they are with your industry, your requirements, and what you are looking to achieve. However, forward-looking will tell you the partner’s intention behind the platform: how flexible is it? can I customize the experience? what about future integrations?

We are known for using headless technology and staying up-to-date with new trends. We don't just encourage companies to use novel technologies; we also help them set the environment up for future changes and challenges. Likewise, we have many great cases like Embonor, Bupa, and SMU. Top brands in their industries that decided to trust us to prepare them for the future.